Why Do We Have a Digital Community in Addition to Our “Day Jobs?”
When Teal and I first met in the fall of 2022, we realized that we each had a steady client base and a steady stream of texts from friends and family constantly asking us interior design questions. This sparked an idea…
If the loved ones in our lives feel they need interior design advice, can we assume the masses feel the same?
The answer is YES!
Teal and I in our infamous Schoolhouse lawn chairs during one of our first filming sessions. Yes it was pouring rain, yes you mostly just hear loud cars driving by, yes we had so much to learn… Still do!
We know that hiring an interior designer is not in the cards for everyone. Whether people are taking on an entire remodel or need help with quick interior updates, we were inspired to address a gap in the design industry. There is a huge disparity between having professional design help and attempting to do it all independently with inspirational images and scattered information from the internet. While viewing stunning images online from professional interior designers is inspiring, it often feels unattainable and distant. We aimed to bridge that divide by offering actionable steps to enhance your living space through quick bites and more in-depth content.
It takes mindful effort, research, and planning in order to break down step-by-step design tips that are attainable, give insight into how our brains work, and create “how-to’s” that are digestible to the masses. Our ethos is always driven by authenticity, humor, and authority. The mistakes, hiccups, roadblocks, and pain points that come with interior design work, We have been through all! We get real about the good, the bad, and the ugly of all things interior design. We take pride in being genuine digital creators, dedicated to offering genuine educational experiences through our unique perspective and expertise. This authenticity resonates deeply with our trusted community. Whether presenting inspirational designs or offering practical tips, we guarantee that every piece of content reflects our commitment to providing easily understandable and accessible design education.
Our campaigns are driven by equal parts expertise, exploration, and entertainment. We tackle in-depth design solutions and education weekly on our blogs (glad you’re here!) and YouTube. On the daily, through our other social platforms, we provide digestible quick hits of education, inspiration, and entertainment. We must cover all the bases in order to offer our educational design services to as many people as possible.
These last few months personified perfectly: tired, usually laughing, definitely stressed, and perfectly imperfect because we probably forgot to shower
Below is a breakdown of everything we work on in order to bring education to the masses.
PRODUCT EXPERTISE
Our experience in the professional design space has allowed us to use and test products for over 15 years. We have a trustworthy authority when recommending products.
LONG-FORM CONTENT
Each week, we deconstruct topics that range from complex design and construction advice to attainable styling tips. This content comes in the form of blogs and YouTube videos. The goal of these is to serve as a valuable reference for viewers to read and save for their own design journeys.
SHORT-FORM CONTENT
Equal parts expertise and entertainment, we unpack our themes further into bite-size content that not only educates but introduces our audience to the personalities behind the brand.
If you aren’t following us on all channels yet, please do! You can find us on Pinterest, YouTube, Instagram, TikTok, Facebook and LinkedIn. And of course, you can find a ton of resources and information in our blog.
We are dedicated to being real and nurturing the needs of our community, clients, and the brands we represent. Your trust is our greatest achievement. Thank you so much for reading our blogs and following us on this journey!
Wendy
HELPFUL LINKS
Curious to learn more about us and our business journey? Watch our video on where we talk about: 'Our WHY: Why We Decided To Create Content Around Interior Design Education'
Looking for some simple styling tips and tricks? Dive into our blog for expert tips on pillow styling, then head over to our YouTube channel for a visual guide to mastering the art of pillow perfection!
Thinking about a Remodel? Check out our blog on Selecting the Right Countertops for Your Home, then switch over to our YouTube channel for an further exploration of Transforming your Kitchen or Bathroom WIth the Right Surfaces for Your Home.
